Marketing Promo Video for the launch of Al Hilal App
Al Hilal Kids Banking Game: Nurturing Financial Literacy through Play
Where life comes together - Explore. Bank. Connect - April 2021 - Jan 2023
My Role:
As the UI Designer for the Kids Banking Journey at Al Hilal, my mission was to create an engaging and educational gaming experience that instills good financial habits in children. Collaborating in an agile environment with a diverse team, including a UX designer, Product Owner, Developers, QA testers, and Scrum Master, I led the UI design efforts for the Kids Squad.
Process Overview:
USABILITY TESTING
After a journey was created and the designs were reviewed by the team, some usability testing was conducted. I created a prototype out of my designs to test with the kids and made a list of the objectives for the testing session. I attended the online sessions as well so I can see in real time how the users are interacting with the design. After getting feedback from the testing sessions, we reviewed with the team which points we want to address and I made the changes, implemented and iterated as needed.
FEATURES OF THE KIDS GAME
Task Cloud, Gift Cloud, Profits Cloud:
Tasks assigned by parents are visualized through clouds in the game.
Gift clouds represent rewards, fostering positive reinforcement.
Profits clouds symbolize the financial gains tied to completed tasks.
Transaction History Screens:
Clear and visually appealing transaction history screens categorize activities into received, earned, and spent, aiding kids in understanding various banking concepts.
FURTHER CUSTOMIZATION
Interactive Characters:
To maintain engagement, interactive characters were introduced, allowing children to choose characters based on their preferences.
Costume Customization:
The addition of costume customization enables kids to earn points and purchase different outfits for their characters, enhancing personalization and encouraging task completion.
Conclusion:
The Al Hilal Kids Banking Game stands as a testament to the integration of education and entertainment. Through thoughtful UI design, the game transforms financial learning into an immersive and enjoyable experience. The collaboration across various teams and iterative design processes have resulted in a product that not only educates but captivates, making financial literacy a playful journey for the younger generation.